Journalist. Brand Strategist. Collaborator. 

ABOUT ANNELISE

Entrepreneur and writer, Annelise Peterson is a creative business consultant who works with brands to tailor and execute impactful on-and-offline strategies that connect with influential audiences.  Annelise is known as a change agent who capitalizes on her experience from the publishing, fashion, and beauty industries - premium and luxury – to revitalize, launch and expand brand reach.  Applying her deep understanding of consumer psychology with acute business insights and cross-industry connections, Annelise uses innovative and often unconventional methods to tell a story, increase visibility, and foster loyalty.

Journalist

BACKGROUND

Ms. Peterson contributes to various lifestyle publications, including The Purist, Hamptons Magazine, and Vogue Mexico & Latin America. Known for her wit and thought-provoking editorial, Ms. Peterson focuses her journalistic efforts on female entrepreneurship and concepts that foster a more inclusive, compassionate, and equitable community.

Purist

Modern Luxury Hamptons

Brand Strategist

BACKGROUND

Annelise Peterson has a proven ability to leverage relationships with celebrities, tastemakers, and media outlets to communicate brand vision while contributing to the company’s top line. 

As Head of Special Projects at NET-A-PORTER, Annelise conceptualized and executed the company’s most successful influencer acquisition & retention strategy to date, Same-Day-Shipping to The Hamptons.

In addition to overseeing Mr. Valentino’s 45th Anniversary and retirement celebration in Rome, Annelise has held influential events positions in marketing and public relations at Alberta Ferretti, Calvin Klein, Vogue Magazine, and within the prestigious private client group of UBS Financial Services.

NET-A-PORTER X Same-Day-Shipping
To The Hamptons

Clé De Peau X Mother & Child

PAINTBOX X Nails Of New York

CLIENTS
CAPABILITIES

Marketing

  • Brand Strategy & Execution

  • Strategic Introductions & Connections

  • Business Development

  • Event Marketing

  • Social Media Concepts & Activations

Editorial

  • Copywriting 

  • Feature writing

Business Development

  • Strategic Introductions & Connections

  • Brand Partnerships

  • Expansion Opportunities

“Competing to win is less satisfying than collaborating, appreciating, and uplifting each other in an ongoing process of redefining success.”

Annelise Peterson • Journalist. Brand Strategist. Collaborator.

Let's create together

Let's create together